Towards the Purim Holidays, the chain “Yesh” [we have it] and the benevolent organizations the “Hasdei Naomi” Charity Organization and the Association “Yad Eliezer” in Jerusalem are putting together a huge project with the cooperation of the public at large. Within the frame of this project, confectionery and candy products will be collected into a huge device that simulates the large “Purim gift” of the chain “Yesh”. The candy collected will be distributed to the needy by the “Hasdei Naomi” Charity Organization and the Association “Yad Eliezer” during the Purim Holidays. Here is an opportunity for parents and children to share the spirit of giving and celebration of Purim days.
For this special project, the chain “Yesh” has placed huge collection facilities and will conduct a special happening to collect the donated products at the following chain stores: in Bnei Brak the Cohenman store, in Jerusalem the Giv’at Saul store on Rabbi Israel Najara Street, in the Beit Shemesh store. The activity will take will take place from Sunday 7th Adar II until Thursday the 11th.
The management of the chain “Yesh” stated that “the chain “Yesh” sees itself as an integral part of the giving and charity world, throughout the year. We are pleased to be the link, which connects between the thousands of large families, and which gets to be on the side of those that provide to those, who unfortunately are still on the receiving side. We call upon our customers to participate with us in this project and to win the opportunity to cheer many families during these days.”
Rabbi Ya’akov Wiezel, Chairman of the “Yad Eliezer” Association said: “We at the “Yad Eliezer” Association are pleased and thank the blessed initiative to hold the important Mitzvah, which is organized by the chain “Yesh” for the Purim holidays for the needy. This great Mitzvah brings joy to poor families and gives the opportunity to fulfill the words of Mordechai and Esther, who symbolize the miracle of Purim precisely by “sending portions one to another and gifts to the poor” (Esther, 9,22)”
Rabbi Yossef Cohen, Chairman of the “Hasdei Naomi” Charity Organization said: “This welcome initiative deserves as much praise as possible, the idea of the chain “Yesh” to act for the benefit of the needy families in the community, will bring this year during Purim much light and joy to those families in need, who will benefit from donated food products. We shall combine with G-‘ s Help these products to our “Purim gifts” and to our permanent aid packages that we give to thousands of families in need all over the country. In the name of thousands of families, I want to thank them and their valuable consumers for their purchases, which they contribute and help bring the joy of Purim to every home in Israel.”
Mr. Volkin, CEO of the chain “Yesh” says: “It is our privilege to be part of this unique venture and I am sure our customers will share in the delight and be a partner in giving for a true joy of Purim.”
